Publications

We all have a passion. This is mine! From an early age, I loved writing. And I have been writing ever since. Here you find my recent books.

The multidimensional characteristics of modern marketing: A broad, integrated perspective to marketing management

Managing risk and uncertainty in the innovation process: Analysing the implications of managerial decision making

Barrier to innovation: The not-invented-here (NIH) syndrome: Origins of the not-invented-here syndrome and organizational factors that nature innovation